Mansion Sports - Ruben Amorim, the newly appointed head coach of Manchester United, has revealed a firm and uncompromising approach to underperformance in training as part of his broader effort to establish a tactical identity and cultural foundation at one of the world’s most prestigious football clubs. 

Amorim has openly emphasized accountability by highlighting individual weaknesses in front of teammates during practice sessions, signaling a clear shift in the internal dynamics at Carrington.

Currently enjoying a positive run of form, Amorim and his squad have secured two consecutive victories in the Premier League Summer Series. 

The 4–1 triumph over Bournemouth in Chicago stood out as one of the most cohesive and impressive displays under Amorim's guidance—even if only in a friendly context. 

This early success is far from coincidental and instead reflects the intensity and high standards being enforced throughout training.

Transparent Evaluations Underpin Elevated Training Standards

In an exclusive interview with The Telegraph, Amorim discussed his methodology, stressing transparency and personal responsibility as essential pillars of his coaching philosophy.

“If you don’t train the right way, I have the footage—and I will show it to everyone,” Amorim stated unequivocally. 

“I’m constantly watching. Ideally, I want to reach a stage where I no longer have to intervene, and players start pushing one another. But for now, if someone underperforms in training, I will show them the footage.”

“There will be little talking. I’ll just show the evidence. It takes a lot of energy, but this season, I feel I have more support around me to implement this effectively.”

Amorim’s approach underscores a deliberate push toward building a more resilient and self-regulating team culture—one in which every player is held accountable not just by the coaching staff, but also by their peers.

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Fostering a Culture of Collective Accountability

Amorim’s approach is clearly intended to cultivate a heightened sense of accountability among the players. 

Earlier in the preseason, he made headlines by sidelining Marcus Rashford due to unsatisfactory performances at Carrington. 

While such a move highlighted Amorim's high standards, he insists that maintaining discipline should not rest solely on his shoulders.

Instead, he advocates for a cultural transformation where players themselves take active roles in upholding performance standards. 

To reinforce this direction, Amorim has appointed a newly formed leadership group comprised of team captain Bruno Fernandes, along with Harry Maguire, Lisandro Martínez, Diogo Dalot, Noussair Mazraoui, and Tom Heaton.

These six individuals are tasked with setting the tone for professionalism and dedication, acting as examples both on and off the pitch, and encouraging collective responsibility throughout the squad.

A Difficult First Season Offers Valuable Lessons

Amorim’s inaugural season in charge of Manchester United was marred by underwhelming results. 

The club recorded its worst-ever finish in Premier League history, and hopes of salvaging the campaign with a Europa League title were dashed after a final defeat to Tottenham Hotspur. The loss capped a turbulent season that included the dismissal of former manager Erik ten Hag.

Despite missing out on European competition, the situation has proven to be somewhat of a blessing in disguise. 

With a reduced fixture list, Amorim now has the valuable opportunity to focus on rebuilding the team’s foundation, instilling his footballing philosophy more thoroughly, and fostering a sustainable, long-term vision.

Active Transfer Strategy Despite European Absence

Manchester United’s absence from continental tournaments has not deterred the club from remaining aggressive in the transfer market. 

The Red Devils have already secured the signings of Matheus Cunha and Bryan Mbeumo, signaling their intent to strengthen the squad under Amorim’s leadership.

Additionally, the club is reportedly targeting two promising strikers—Ollie Watkins from Aston Villa and Benjamin Šeško from RB Leipzig—as potential additions. 

These moves reflect the front office’s confidence in the long-term project Amorim is spearheading, regardless of short-term setbacks.

Final Match of U.S. Tour Offers Key Evaluation Opportunity

Manchester United will conclude their U.S. preseason tour with a high-profile fixture against Everton in Atlanta on Sunday. 

The match will serve as a significant benchmark for evaluating the team’s readiness ahead of the competitive season and assessing how well Amorim’s methods and philosophies have taken root within the squad.

With discipline, accountability, and clear tactical identity at the heart of Amorim’s project, Manchester United supporters may soon witness the early foundations of a new era at Old Trafford.